节点文献
高端白酒品牌的竞争与合作
Competition and Cooperation among Hign- end Liquor Brands
【摘要】 茅台、五粮液、泸州老窖是中国高端白酒品牌的三大寡头,分析了三大品牌各自的发展战略,并对它们的发展前景进行梳理,以期为高端白酒品牌的发展提供一个借鉴和参考。
【Abstract】 Maotai,Wuliangye,Luzhou Laojiao are the biggest high- end liquor brands in China. The respective development strategies of these three brands were analyzed and their development prospects were sorted out in order to provide a reference for the development of high- end liquor brands.
【基金】 四川省教育厅人文社科(川酒发展研究)一般项目(CJYB10-06)
- 【文献出处】 成都纺织高等专科学校学报 ,Journal of Chengdu Textile College , 编辑部邮箱 ,2013年04期
- 【分类号】F426.82
- 【被引频次】1
- 【下载频次】173