【摘要】 对天目村"农家乐"旅客进行问卷调查,研究游客特征、旅游动机及对当地的认知度、对目的地环境的评价。总结"农家乐"的发展阶段、类型、存在的问题和新农村建设的现有模式、存在的问题,结合心理学、管理学和组织行为学等科学理论,力求在掌握游客旅游偏好的基础上,为天目村"农家乐"的发展推波助澜。更多还原

【Abstract】 Tianmu Village tourists were investigated with questionnaire,including tourists characteristics,tourism motivation,cognition on local place and evaluation on the local environment. The development stages,types,existing problems of rural tourism and current modes,existing problems of new rural construction were summarized. Combined with psychology,management science and organization behavior science, the study aimed to promote the development of Tianmu Village tourism on the basis of grasping tourists traveling preference.更多还原