【摘要】 品牌识别设计应该以品牌基因为主导进行设计概念、设计方法、设计管理的整合性设计变革。本文通过以基因理论作为方法论的启发,根据品牌基因在品牌识别设计中的作用符合关于准确性,一致性,生长性和系统性的要求,提出了基于品牌基因的品牌识别的整合性设计方法。并对如何实施这一方法进行了详尽的实例说明和分析。更多还原

【Abstract】 The brand identity design should have integrated design changes dominated by brand gene in design concepts,design methods and design management.In this paper,we take the gene theory as the methodology’s inspiration.And through this inspiration,we raised the integrated design method based on brand genes,according that the function from the brand genes in brand recognition design meet the requirements about accuracy,consistency,growing-up feature and systematic.And we had detailed examples and analysis on how to implement this approach.更多还原