【摘要】 伴随着互联网的普及,网络购物成为消费者新的消费方式,深刻影响了人们的消费习惯。网络购物就是以国际互联网络为基础,利用数字化的信息和网络媒体的交互性来辅助营销目标实现的一种新型购物方式。特别是80后("后"指年代)、90后这些新生代的消费者伴随着互联网成长,与传统的60后、70后消费者在消费行为上有很多不同,惯性思维中的"孩子们"如今成了消费的主力,而90后是中国未来的消费生力军.产品若想获得这群人的青睐,特别是那些服装、手机、奢侈品企业,就需要从终端渠道营销、品牌沟通、外观设计等方面调整,迎合他们的消费心理。更多还原

【Abstract】 Based on the Internet,online shopping is a new type of shopping,and makes use of the interactiveness of digital information and web media to help achieve marketing objectives.New generation of consumers such as the post 80s and 90s differ in consumer behavior from the 60s and 70s generation.Nowadays the former have constituted majority of customers and will be a major player in the future respectively.Producers should adjust terminal marketing channel,brand management and appearance design to meet with consumption psychology if such enterprises as produce costumes,cell phones,and luxury goods want to be popular for these groups.更多还原