【摘要】 偏好反转是风险决策中存在的一种奇怪而普遍的现象,表现为人们选择与定价的不一致。自偏好反转现象发现后,众多学者对偏好反转现象进行了实验验证,证明了此现象的普遍性,研究过程中实验者采用了不同的研究范式;并从不同角度对偏好反转现象进行了解释,从前景理论的提出,到兼容性假设、表征理论等理论的发展,再到国内学者提出的齐当别模型;影响偏好反转的因素包括个体、材料任务与情景因素等。更多还原

【Abstract】 Preference reversal is a strange but common phenomenon in risky decision-making,which shows people’s inconsistent behavior between choices and prices.Since the preference reversal phenomenon had been discovered,researches developed experiments to test it.In the studies,researches adopt different research paradigms and verified it is robust.From the propose of the prospect theory to the development of the compatibility hypothesis and the expression theory,and then,to the equate-to-differentiate model which was presented by Li,theoretical explanations on preference reversal from different angles are raised.Furthermore,the article also summarizes the effect factors including individual,task materials and situational factors,which provide reference for future study.更多还原