【摘要】 为探讨我国西部社会体育服务质量与体育锻炼意愿的关系,并分析锻炼价值、锻炼满意的中介作用,采用抽样调查的方式,在四川、重庆、贵州、陕西、云南等西部地区采集数据,运用LISREL软件进行数据分析,对我国西部社会体育服务质量与体育锻炼意愿关系进行实证研究。研究发现,社会体育服务机构中体育锻炼者的体育感知服务质量高,往往会有较高的锻炼满意度,而高的锻炼满意度可激发体育锻炼者的意愿;性别、年龄、收入等因素对锻炼价值、锻炼满意具有一定的影响作用。提出提高锻炼者意愿的建议:1)增强服务的显现性、及时性、安全性和针对性;2)提高体育锻炼者满意度;3)根据性别、年龄和收入的不同,提供有差别的服务。更多还原

【Abstract】 In social sports service organization,if physical exercisers perceive the service quality good,he will often have a higher exercise satisfaction.In many cases,high exercise satisfaction can stimulate physical exercise intention,which helps to improve the competitiveness social sports service organization.The relationship between social sports service quality of western China and physical exercise willingness is that we should service’s visibility,timeliness,security and targeted.By that way we can improve physical exercise willingness through enhancing the satisfaction of physical exercise.Also,consider about customers’ gender,age and income to provide different services to different customers is another effective way.更多还原