【摘要】 阐述了城市体育品牌的涵义,分析"运动天堂·舟山"城市体育品牌发展的现状与海岛城市发展状况。研究表明:"运动天堂·舟山"城市体育品牌的形成,加快了海岛渔村城市化进程,增加了海岛居民就业机会,有利于海岛城市经济的发展;使各种"流量"的交汇、融合,促进海岛城市的交流与发展,加快海岛城市基础设施的建设,形成城市间竞争性差异;使具有海洋特色的体育文化和全民健身运动得到了发展。同时,也破坏了海岛绿化和海洋生态环境及加重海岛城市污染等,并提出相应的对策和建议。更多还原

【Abstract】 The paper expatiates on the connotation of city sports brand and analyses the current development of city sports brand-Zhoushan,the sports paradise,and current development of island city.The paper points out that the city sports brand-Zhoushan,the sports paradise,speeds up the urbanization of fishing island and increase the employment of the island.The integration of different resources promote the infrastructure development of the island cities and create the developing differences among cities.However,there are problems of damaging the environment and the ecological system of the ocean of island city.The paper also proposes countermeasures.更多还原