【摘要】 目前我国百货公司正处于调整转型期,市场竞争日益激烈、新业态不断涌现、新商圈逐步形成等不利因素,给百货公司的发展带来了巨大的压力。百货公司必须依靠其商品种类多样、服务质量优良、购物环境舒适等优势,利用经济发展、消费方式改变的机会,进行竞争战略的重新选择,通过实施连锁化、品牌化、多元化、合作竞争等战略,保持持续发展。更多还原

【Abstract】 China’s department stores are in the adjustment and transformation of an increasingly competitive market,the new formats are emerging,the new business district gradually formed,and other unfavorable factors,has brought great pressure to the development store.Department stores must rely on a range of goods,service quality,comfortable shopping environment,and other advantages,the use of economic development,consumption patterns change opportunities,competitive strategy,re-select the chain through the implementation of the brand,diversified cooperation and competition strategy to maintain sustainable development.更多还原