【摘要】 随着网络和通信技术的发展,网络营销策略的应用不断扩大,中国开展网络营销的企业数目在迅速增加,严重地冲击了传统营销活动。目前B2C企业实施网络营销策略的方式、方法,主要是要分析内部环境、外部环境,确定网络营销策略具体的目标市场,制定企业具体的网络营销策略方案等。进一步加强和完善网络营销策略的运营模式,有利于发挥企业在电子商务时代的主动性。更多还原

【Abstract】 With the development of Internet and communications technology,network marketing becomes more and more popular.There are an increasing number of companies marketing on the Internet,which has a serious impact on the traditional marketing strategy.The essay analyzes the present environment and tactics for network marketing in China and the main influencing factors when implementing them – internal environment,external environment,target market and specific tactics.And it also suggests that network marketing should be further perfected and companies should be initiative in e-commerce era.更多还原