【摘要】 运用文献资料、问卷调查和数理统计等研究方法,分析了浙江民营体育企业的现状,找出其在发展中面临的诸多困境,如缺乏人才、资金不足、市场开拓能力不强;对品牌、信誉的培育、关注不够;政府在经济税收、土地等方面的政策支持度较低,开发创新能力薄弱,对技术创新的投入和知识产权保护不足等问题。并针对问题提出其相应的发展路径。更多还原

【Abstract】 Literature,questionnaire and mathematical statistics are utilized to analyze the present situation of the private sports enterprises in Zhejiang and the concerning problems faced by them are exposed,such as the lack of talents,the insufficiency of funds,the poor market development capability,the insufficient cultivation of the brand and reputation,the scanty support from the government in terms of taxation and land allocation,the unadmirable ability in innovation and development,the insufficient investment in technical innovation and intellectual property rights protection,etc.The paper also proposes the corresponding measures to solve such problems.更多还原