【摘要】 影视旅游是一种新兴的文化旅游形式,是影视业和旅游业"联姻"的产物.目前我国影视旅游还处于以影视主题公园为主要载体的发展阶段.影视主题公园是为迎合现代人多变的消费口味而调理出来的一种富有体验性的旅游产品.了解游客的实际消费体验质量是决定影视主题公园成败的一个关键因素.本文选取横店影视城为例,以驴评网发表的游客网络游记为样本,运用内容分析法对旅游者的体验质量进行分析,基于游客体验找出制约横店影视城发展的问题所在,并提出相应的对策建议.更多还原

【Abstract】 Film-induced tourism is a new kind of cultural tourism,Film-induced tourism is the product of "marriage" between movie & TV industry and tourism industy.At present our country is still in the development stage which movie and TV Theme Park plays as a main form of the film-induced tourism.Movie and TV theme park is a kind of rich experiential tourism products to cater for modern changeable consumer tastes.Understanding actual quality of consumption experience of tourists determines the success of movie and TV theme park.This article selects the Hengdian world studios as an example,through a content analysis of experience quality of tourists with online travels samples from www.lvping.com,find out the problems which limit the development of Hengdian world studios,and put forward the corresponding countermeasures.更多还原