【摘要】 在品牌同质化泛滥的今天,品牌社群为企业培育品牌忠诚开辟了新的途径。企业应该充分认识到网络品牌社群对企业发展的重要性,并及时去建立、维护、利用网络品牌社群。网络品牌社群应该成为企业的营销战略,它是企业脱离品牌同质化、获取品牌忠诚的重要途径。更多还原

【Abstract】 In the flood of homogeneity of the brand today,brand community offers a new chance for enterprises to develop brand loyalty.Enterprises should be fully aware of importance of online brand community,and timely establish,maintain,and use online brand community.Enterprise should take online brand community as a marketing strategy,since it is an important way for enterprises to get out of the brand homogenization and obtain brand loyalty.更多还原