A news headline is the punch line of a news report,whose purpose is to quickly draw readers' attention to the body text. On the Internet,it plays a much more important role in enticing website visitors than it is in traditional media news reports. Featuring C-E translation of online news headlines from the perspective of Eco-translatology,and combining specific cases of C-E translation,this paper points out that translators should take different components of the translational eco-environment into account a...