【摘要】 顾客与领导看起来似乎是两个不相关的概念,但是根据领导力大师约翰.马克斯韦尔提出的"领导力就是影响力"的著名论断,以及领导替代理论,顾客也可以成为领导替代者。文章主要论述顾客成为领导替代的原因、顾客领导力的具体体现以及确认顾客领导替代角色对服务企业的启示。更多还原

【Abstract】 Customers and leadership seem to be two unrelated concepts,but according to America’s leadership Guru,John Maxwell’s well-know thesis"Leadership is influence"and the theory of leadership substitutes,customer also can be substitute for leadership.This paper discusses the reasons that customer become leadership substitute,the embodiment of customer leadership and the inspirationof making sure the customer role of leadership substitutes on service enterprises.更多还原