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云南翡翠玉石定价策略研究
On Jade Pricing Strategy in Yunnan Province
【摘要】 云南省翡翠玉石市场近年来稳步发展,但是依然存在许多不足之处,其中定价无序影响深远。通过多次走访、调查相关企业、从业人员,对玉石市场的定价问题进行了研究,并结合相关理论、实践经验,提出定价策略,希望能对云南翡翠玉石市场及相关企业的定价起到指导作用,使市场更加规范、有序。
【Abstract】 Jade market in Yunnan Province has developed steadily these years,there are,however some defects,among which pricing disorder is quite obvious.This paper makes a survey of jade pricing by means of interviewing related companies and staffs,and puts forward the pricing strategy based on relevant theories and practical experience,which is hopefully serving as a guide for jade market and companies running orderly.
【关键词】 云南玉石市场;
定价策略;
定量估价法;
【Key words】 jade market in Yunnan Province; pricing strategy; quantitative evaluation;
【Key words】 jade market in Yunnan Province; pricing strategy; quantitative evaluation;
- 【文献出处】 昆明冶金高等专科学校学报 ,Journal of Kunming Metallurgy College , 编辑部邮箱 ,2012年02期
- 【分类号】F426.8
- 【被引频次】6
- 【下载频次】297