【摘要】 通过文献回顾发现,(1)企业社会责任是声誉评价体系的重要内容;(2)企业通过履行社会责任来提升其声誉,进而获取竞争优势;(3)企业社会责任对企业声誉的影响因利益相关者不同期望、社会责任多样性以及行业差异而有所不同。在此基础上,提出二者关系的概念模型并指出未来的研究方向。更多还原

【Abstract】 The paper reviews the relative literatures and it finds out that:(1) Corporate social responsibility plays an important part in reputation evaluation system;(2) Corporate improves its reputation through social responsibility,and then gains a competitive advantage;(3)Expectations of stakeholders,diversity of social responsibility and industry diversity,and corporate social responsibility have varied impacts on corporate reputation.On the basis,the paper proposes the concept model on relationship between them,and indicates the directions for the future research.更多还原