【摘要】 本文针对不同类型的流失客户分别针对流失客户赢回策略即费用进行博弈,将赢回预算按比例分配这一方式和夏普利值以及核仁的分配进行比较,研究发现企业赢回投入和赢回概率具有正相关的关系,同时对于企业营销实践具有重要的意义。更多还原

【Abstract】 This paper uses different type of strategies to win-back lost customers according to different types of the loss customers,that is to say,the game aim at cost.At the same time,this paper compares win-back budget allocated in proportion to the value with the Shapley value and the kernel distribution,and indicates enterprise win-back into has direct correlativity with win-back probability.This paper has the vital significance for the enterprise marketing practice.更多还原