【摘要】 通过梳理有机食品消费研究的相关文献,从而建立影响有机食品购买决策的理论模型,然后运用相关分析和Logit模型对城市消费者有机蔬菜消费的调研数据进行数理统计分析。研究结果显示,消费者受教育程度、消费者收入、消费者对有机食品认知水平、消费者在食品购买中对安全性的要求、消费者对有机食品的感知价值、消费者对有机食品的态度是影响消费者购买有机食品的主要因素。更多还原

【Abstract】 In this paper,the literature about consumer research of organic food is reviewed firstly to establish theory model of organic food purchase decision,then using the correlation method and Logit model analysis the survey data about urban consumer consumption of organic vegetable.The result shows that consumer education,income,knowledge about organic food,food safety demand,perceived value and the attitude to organic food are main influencing factors during organic food purchase decision.更多还原