【摘要】 大学生旅游消费正成为新的经济亮点。选取黄山学院在校大学生为调研样本,通过问卷调查的方式对大学生的旅游态度、旅游动机、旅游消费情况进行调查,结合SPSS13.0统计分析软件对上述三个维度进行相关分析和因子分析,结果表明大学生对旅游持肯定态度,具有强烈的旅游愿望;择校初衷与旅游态度之间有关联性;外出旅游动机呈现多样化,经济因素是消费的"瓶颈"因素,旅游消费结构呈现出经济性特点,以短期旅游为主。更多还原

【Abstract】 Tourism consumption of college students has become an economic highlight.The students of Huangshan University are surveyed as to their tourism attitude,tourism motive and tourism consumption through a questionnaire.Using the software SPSS13.0,this paper conducts a correlation analysis and a factor analysis from the above three aspects.The results show college students hold a positive attitude towards tourism with a strong tourism desire;there is a correlation between their school choice and tourism attitude;their tourism motives show diversification;economic factors are still vase-necked factors restricting the increase of consumption amount.Therefore,their tourism consumption structure takes on an economical characteristic,and short-term tour is their major form of tourism.更多还原