【摘要】 结合整合营销传播的相关理论,分析了十堰城市形象定位与产品设计,提出了十堰城市营销与品牌提升的构想和实施策略。更多还原

【Abstract】 Based on the relevant theories of Integrated Marketing Communication,the City Image position and product design of Shiyan were analyzed.Some ideas and Implementation strategies for city marketing and brand promotion of Shiyan were put forward.更多还原