【摘要】 地理标志产业集群企业之间由于共享地理标志品牌,形成紧密的品牌关联,其他企业的品牌信用状况会直接影响本企业的利润,对其他企业的监督能够带来监督收益,这就构成了集群自律的动力机制,通过行业协会等公共管理部门弥补监督的不足,通过类似"熟人社会"的商业惯例等非正式制度来实施奖励和惩罚,能够增大违规违法成本,以维持集群的可持续发展。在集群内企业充分认识到品牌联结机制并有效运用行业协会等制度的情况下,能够实现集群内部自律,通过内部自律制度能够限制和杜绝群内的"造假"等败德行为。本研究对所有品牌型产业集群的内部管理和对可持续发展模式探索具有借鉴意义。更多还原

【Abstract】 As sharing the geographical indication(GI) as the public brand,credit of one corporate brand will directly affect its profits,the supervision of other companies can bring supervision benefits,which constitute the clusters’ self-dynamic mechanism,and trade associations or other public administrations can make up for the lack of oversight,and some kind of "so cial acquaintance" of business practices or other informal systems can responsible for the implementation of reward and punish ment,which increase the cost of violations of law of the enterprise of GI clusters,thus it can maintain the sustainable develop ment of the clusters.If the enterprises in the cluster fully aware of the brand association and make effective use of mechanisms such as trade associations,the cluster self-discipline achieve,and the self-regulatory system can limit and eliminate the "false" and moral hazard.This paper also provides some reference for exploration of internal management and sustainable de velopment model of all brand industrial clusters.更多还原