【摘要】 在借鉴汉语修辞学和西方修辞学相关理论的基础上,本文认为传媒语言主要是指由视觉语言、听觉语言和视听语言综合构成的一种语言表达形式,涉及信息传播中的语言符号和非语言符号。传媒语言中的非言语修辞实际上就是传播者运用非言语的形式来说服受众,寻求受众"认同"的"象征性交流活动"。它与言语修辞关系密切,各有侧重。传媒语言中非言语修辞的恰切运用,对传播行为达到预期目的具有不可低估的作用。更多还原

【Abstract】 Learning from the theory of Chinese rhetoric and Western rhetoric,this paper thinks that the mass media language mainly refers to the language expression forms that consist of visual language,auditory language and a language integrated visual language and auditory language,which involves the language symbols and non - verbal symbols in the dissemination of information. Non - verbal rhetoric is actually means symbolic exchange the that the communicators use non - verbal forms to convince die audience and seek the audience identity.It is closely related with verbal rhetoric,and they have different emphases. Fitness use of the nonverbal rhetoric can help the’disseniination of behavior to achieve the desired effect and it can not be underestimated.更多还原