【摘要】 新媒体具有分众传播的独有特性和交互传播的显著优势,长辈文化权威进一步遭遇消解,晚辈"文化反哺"能力明显增强,年轻一代同辈群体圈子极大延展。思想教育工作者应当在观念上更加自觉摒弃权威主义倾向和专制主义作风,在技术手段上更加熟悉新旧媒体的各种功能特性,提升校园传媒的文化感召力。更多还原

【Abstract】 Characterized by the use of computers and the Internet,the new media era is distinctive for focused dissemination and interactive communication.The older generation’ cultural authority is further deconstructed with the younger generation’s increasing reverse feeding ability and their extremely extended peer groups.It follows that ideological education in this era must be free of authoritarianism and absolutism and the educators must technologically be more familiar with the various functions of both the old and the new media and systematically uplift the cultural appeal of campus media.更多还原