【摘要】 "96121"气象声讯电话又名"气象信息自动电话答讯系统",是气象部门发布气象信息的一个重要渠道,在气象防灾减灾工作中发挥了重要的作用。由于多种原因,近年来固定电话拨打"96121"的业务量明显下降。2009年5月,盐城市气象局通过印刷墙体广告的形式对4个乡镇开展"96121"宣传,并对宣传的效果进行了分析,发现开展宣传乡镇的"96121"拨打用户数及信息费总量有明显的增加,广告活动的广告效果系数达到1.44。更多还原

【Abstract】 "96121" weather telephone call is an important channel to distribute the weather information of the meteorological department, which plays an important role in the meteorological disaster prevention and mitigation work. In 2009 May, Yancheng City Meteorological Bureau printed wall advertising in 4 villages and towns to carry out" 96121" publicity, and the effect is analyzed. It found out that the user number and the total cost of information of " 96121" of the 4 villages and towns has increased significantly; the advertising effect coefficient reaches 1.44.更多还原