【摘要】 以零度偏离为理论研究基础,以大连品牌的广告语和英语国家的广告语为研究语料,对比分析了二者在语音、词汇、语法和语义方面的语言偏离现象,找出它们在语言偏离方面的相似点和差异点,并给出相应的建议,以期使大连品牌的广告语得到更好的发展。更多还原

【Abstract】 Taking zero level and deviation as its theoretical basis and advertisements of Dalian’s famous brands and English-speaking countries as data,this paper dwells on linguistic deviation of Chinese and English advertisements from the perspectives of phonological deviation,lexical deviation,grammatical deviation and semantic deviation,and attempts to find out similarities and differences between them,aiming to further improve the advertisements of Dalian’s famous brands.Suggestions are also offered in the paper.更多还原