【摘要】 未来旅游业的竞争主要集中于品牌的竞争,旅游目的地品牌化已成为当前旅游市场的必然趋势。只有建设独具特色的旅游目的地品牌,才可能在旅游业市场中占据有利地位。目前常州正将旅游业作为带动区域经济发展的龙头产业,亟需加快目的地品牌建设。常州旅游目的地品牌的建设主要应从品牌定位与设计、传播与管理四个方面着手。更多还原

【Abstract】 Future competition in the tourism industry is mainly focused on brand competition of tourism.The tourism destination brand has become the inevitable trend of the current tourism market.Only by building a unique tourism destination brand may it occupy a favorable position in the tourism market.Changzhou is now taking tourism as a leading industry in driving regional economic development,which needs to speed up the construction of a destination brand.Changzhou tourist destination brand construction mainly includes four aspects such as brand orientation,design,transmission and management.更多还原