【摘要】 观众构成及其参观需求的多样性是中医药博物馆教育工作的难点,只有个性化的服务才能满足不同观众群体的参观需求。根据北京中医药大学中医药博物馆的观众调查结果,对大学生、中老年和家庭观众这三个中医药博物馆的代表性观众群的参观行为和心理特点进行分析,并提出针对性的教育策略,为中医药博物馆的教育工作提供参考。更多还原

【Abstract】 The varieties of audience and their diversified demands have become one difficulty of the education work in the museum of TCM.Only individualized service can meet the demands of different audience groups.According to an audience survey in the museum of BUCM,the behavior and psychological pattern of the three representative audience groups-university students,senior citizens and family audience are explored,and individualized educational strategy is put forward,as a reference to the education work of the museum of TCM.更多还原