【摘要】 采用供应链收益共享契约的方法,从二级厂商供应链合作关系出发,建立了分销商占主导的移动增值业务供应链收益共享契约模型。应用博弈论的基本原理,求出运营商(MP)、服务提供商(SP)及整个供应链利润的函数表达式;并通过某运营商移动增值业务实际数据对函数进行实证分析,得到合理的利润分成建议,即主导MP占六成、SP占四成为最终移动增值业务供应链对于成熟期增值业务的分成协调比例。更多还原

【Abstract】 This study,by applying the revenue sharing contract of supply chain,and starting from supply chain cooperative relationship of the secondary-manufacturer,establishes a revenue sharing contract model of the value added service supply chain with the distributor as the core member.Based on game theory,the relation function of mobile operator(MP),service operator(SP) and the whole supply chain profit is obtained.The proposed model is exactly calculated and empirically evaluated by using real operation data collected from a mobile operator company.Finally,the results reveal that 6:4 is the concerted result for MP and SP.更多还原