【摘要】 不同的传播媒介有着自己不同的传播方式。报纸、杂志、广播、电视等由于传播方式的不同,社会效能也就大不一样。电视的出现,使信息传播发生了巨大的变化,被人们称之为"传播媒介带来的信息传递的革命性变化"。这种变化的核心表现在受众采集信息的方式由单纯地通过文字解读(看报纸、读杂志)和听觉接受(听广播、听录音),转变成为听觉和视觉共同参与的(看电视),有声、有色、有形、富于动感的信息接受方式。为此电视对信息的传递者主持人的形象也有着比较苛刻的要求。更多还原

【Abstract】 different media have their own different ways of transmission.Newspapers,magazines,radio,television and other due to different forms of communication,social efficiency also will not be the same.The advent of television,the dissemination of information has undergone tremendous changes,known as the " media brings the revolutionary change of information transmission ".This change in the core audience in the information acquisition way by simply by text reading(to read the newspaper,reading a magazine) and auditory receptive(listen to the radio,listen to the tape),into the auditory and visual participatory(watch TV),sound,color,material,and dynamic way of information acceptance.For this TV on the transmission of information director’s image also has a comparison of demanding requirements.更多还原