【摘要】 "中原经济区"是河南省政府提出的战略规划,在这种战略背景下,如何发展河南旅游商品,对实现"中原经济区"战略有着深远的影响。旅游商品开发的好坏受旅游动机、旅游者本身、商品的特色、销售地点等影响,河南省旅游商品资源丰富、历史悠久、需求市场大、特色鲜明,有着广阔的发展前景,但在特色、品牌、包装、档次、新产品开发,购物区规划等很多方面都存在着问题,所以,今后要通过开发特色产品、品牌建设、市场开拓、营销、会展、构建购物区等发展河南旅游商品,促进中原经济区的全面提升。更多还原

【Abstract】 Under the strategic planning,Central Plains Economic Region put forward by Henan government,how to develop tourist goods of Henan has great influence with regard to Central Plains Economic Region of that strategy.That the tourist goods can be developed well or not is affected by tourist motivation,tourists themselves,features of goods,selling spots and so on.With the rich resources,a long history,a large market and obvious features,the tourist goods of Henan province has a large developing future.However,there are still a lot of problems existing in the feature,brand,packing,levels,development of new goods and planning of shopping districts.So,the tourist goods of Henan can be developed through developing special goods,establishing brands,extending market,selling,exhibitions and building shopping districts,and then promote a comprehensive manner of Central Plains Economic Region.更多还原