【摘要】 新媒体是依托网络信息技术、数字技术、移动通讯技术等新技术向受众提供信息服务的新兴媒体。新媒体环境下大学生呈现出思想趋于多元、群体聚集减少、媒体互动增多、个性意识增强等新特征,在学生思想政治工作中,教育工作者应加强对新媒体的认识,增强大学生思想政治教育的主动性;充分利用新媒体技术,增强思想政治教育工作的针对性;培养学生新媒体素养,增强思想政治教育的实践性。更多还原

【Abstract】 The new media indicates the emerging media providing information services for customers by internet information technology,numerical technology and mobile communication technology.Under the environment of new media,the undergraduates manifest the following characteristics: the thinking becoming more pluralistic,the group assembling is reducing,the media interaction is increasing,and the individual sense is intensifying.In the work of ideological and political education for students,the educators should increase cognition on new media,and enhance the practicality of ideological and political education.更多还原