【摘要】 健美操以其自身的动作特点、较低的学习门槛和旺盛的大众需求,显现了其社会化的优势.但从具有社会化特征到市场化经营,还有较长的路要走.从突破政策限制、突破地域限制、突破观念限制、突破模式限制等出发,宏观上探讨了健美操市场化的途径.更多还原

【Abstract】 Owing to its action feature,lower learning threshold and strong public demands,aerobics showed many social advantages.However,it would be a long way to go from social feature to market operation.It was discussed the market ways of aerobics from a macro point according to breaking through the restrictions of policy,region,concept and modle.更多还原