【摘要】 心理学上的峰终定律阐释了人对体验的记忆由高峰和结束时的感受决定。在互联网产品设计和服务中,用户体验研究中可以以相似的方式来明确消费者对产品体验的高峰和终点体验值。通过对产品自身定位和同类比较以及用户体验的评估来确定用户体验的高峰值与终点体验。峰终定律的应用对提升消费者满意度、提升品牌形象等具有参考意义。更多还原

【Abstract】 The Peak-end Rule of psychology interprets that human’s memory of experience is determined by the feelings at the peak and the end.In the aspect of internet product design and service,similar way could be used to determine consumers’ experience value of the products at the peak and the end in the research of user experience.Users’ experience value at the peak and the end would be identified by self-positioning and comparing the congeneric of products,as well as evaluating user experience.The application of the End Rule is significative to improve customer satisfaction and to promote brand image.更多还原