【摘要】 在线报价(Name-Your-Own-Price,NYOP)销售模式是近年来出现的一种不同于传统定价模式下的销售模式。在在线报价的环境下,销售商不对商品进行标价,而是等待潜在顾客对商品进行报价,然后决定是否以顾客的报价进行交易。建立了只允许顾客报价一次和允许顾客报价两次这两种情形下的消费者行为模型,研究单一报价与两次报价对在线报价销售商最优限制价格的影响。更多还原

【Abstract】 Name-Your-Own-Price(NYOP),a new sales mode,has emerged in recent years and is different from traditional pricing mode.In the NYOP setting,instead of posting a price,the seller waits for an offer by the potential buyer that she can then either accept or reject.This paper studies the effect of Single-Bid and Double-Bid on the retailer’s optimal threshold price.We establish a double-bid business model in which the consumers can bid twice and a single-bid model in which the consumers can only bid once in order to investigate the consumer behavior.We also study the effect of Single-Bid and Double-Bid on the retailer’s optimal threshold price.更多还原