【摘要】 以数据挖掘中的关联规则为基础,深入研究了基于关联规则的个性化推荐技术在电子商务中的应用,提出了电子商务推荐系统的体系结构,并对系统涉及到的关键技术进行了详细的描述。系统采用FP-Growth算法进行关联规则的挖掘,紧紧结合了数据库技术的优势,对当前电子商务系统中大量复杂的数据具有很好的适应性。更多还原

【Abstract】 On the basis of association rules in data mining,the application of a personalized recommendation based on association rules in E-commerce is deeply researched.The architecture of E-commerce recommendation system is proposed,and the related technology is described.The system uses FP-Growth algorithm to mine association rules,which makes full use the advantages of database technology,so it can process the complex data in the current E-commerce system very well.更多还原