【摘要】 以全国6个旅游热点城市抽样调查数据为依据,应用对应分析方法及SPSS统计软件对不同职业入境游客的旅游动机做了定量分析,结果表明游客旅游动机存在一定的趋向性和规律性,大多数游客以观光旅游和休闲度假为主,但由于游客职业的不同旅游动机也存在一定的差异,呈现多样化的倾向.更多还原

【Abstract】 Based on the sampling data of six main tourist cities,correspondence analysis and SPSS statistical software are used to do a quantitative analysis for inbound tourists’ travel motives.The result shows that the tourist motives have certain tendency and regularity.Most tourists’ motives are tour and leisure.However,differences in profession may lead to the varieties of the travel motives.更多还原