【摘要】 [目的]分析云南省中澳项目相关媒体宣传活动过程,就如何利用媒体宣传项目工作提出建议。[方法]选取2008年7月至2011年6月关于云南省中澳项目(HAARP)所有相关媒体宣传报道,应用Excel建立数据库,SPSS 17.0分析数据,同时对省中澳项目办各县(市、区)管理人员、外展、及目标人群等就媒体活动及影响进行深入访谈。[结果]共收集了175次媒体宣传报道,其中通过电视报道73条、网站59条、报刊18条。第一项目年媒体宣传共69次,其中电视宣传量为39次,占56.5%;第二项目年共65次,其中电视宣传26次,占40%;第三项目年共宣传41次,其中网络宣传23次,占56.1%。三年各媒体宣传报道量对比,差异有统计学意义(似然比卡方值为34.20,P<0.001)。[结论]项目相关媒体宣传报道数量逐年下降,其中电视媒体报道量逐年下降趋势明显,网络报道量呈升高的趋势,报刊在第二项目年到达一个最高值。与访谈相关人员接触媒体方式结果较为一致,适合吸毒人员群体的报纸媒体宣传力度较弱。建议项目后期适当增加报刊及电视媒体报道,进一步宣传项目的工作。更多还原

【Abstract】 Objective To analyze Yunnan HIV/AIDS Asia Regional Project(HAARP) related activities process by media publicity reported in Yunnan province,put forward the suggestion that how to use media to propagandize work.Methods Selected all the media reports about HAARP in Yunnan province from Jul.2008 to Jun.2011.Use Excel to set up data base and analyzed by SPSS 17.0.Through indepth individual interviews with project managers,abducters and objective group on media activities and influence which to collect the relative information.Results Collected media report 175 in total,television report was 73 items,website was 59 items,newspapers was 18 items.There were 69 times media report,TV reports were 39 times(56.5%)in the first project year.There were 65 report items,TV report was 26 times(40%) in second project year.There were 41 report items,website was 23 times(56.1%) in third project year.Comparison of publicity reports in three years,likelihood ratio chi-square was 34.20(P<0.001).Conclusions Publicity reports related project decreased,especially TY reports year after year.But the website presented increasing.News paper reports reached the highest value.The above analysis agrees with interview result.The publicity of newspapers which suited drug users were weakness.Recommend that appropriately increasing newspapers and TV reports.更多还原