【摘要】 随着中国经济的快速发展,人们的生活水平不断提高,生活方式也在不断地发生着变化,健康的生活方式使体育旅游蓬勃发展起来。武汉城市圈拥有良好的体育旅游资源和基础条件,同时作为"两型社会"的试点之一,具有优越的政策环境。但从现实体育旅游发展情况来看,武汉城市圈的体育旅游资源条件优势还远远没有得到充分发挥。本文借助RMP分析理论,从R(资源)、M(市场)、P(产品)三个方面对武汉城市圈体育旅游进行了分析,并在此基础上提出了武汉城市圈体育旅游发展的几点策略。更多还原

【Abstract】 Along with the rapid development of China’s economy,people’s living standards improve continuously and Lifestyle is also in constant changing,the pursuit of a healthy lifestylemakes sports tourism flourished.Wuhan city circle has good sports tourism resources and basic conditions,and it also has the superior policy environment as a pilot area of "two type societies"project.But from the reality of the development situation,Wuhan city circle of sports tourism resources advantages are far from into full play.Based on the analysis of theory RMP(resources,market,and product),three aspects of Wuhan city circles sports tourism are analyzed,based on the analyses,several strategies have been preached for the circle’s development.更多还原