【摘要】 通过调查研究发现,河南省90后大学生体育消费支出尚处于初期水平,整体水平较低,体育消费在大学生的生活消费方式中处于从属地位。体育消费内容结构主要以实物性消费为主,就总体而言许多90后大学生参加体育活动的态度还不够积极,对体育缺乏整体性、全面性的认识。90后大学生消费时由于自身的群体化特征,多数大学生体育消费时表现出明显的"趋同心理";少数学生喜欢与众不同,标新立异,以表现自我、宣扬自我、炫耀自我。在他们体育消费过程中,求实、求廉、求便与求新、求美、求名心理并存。更多还原

【Abstract】 It is shown in the survey that the sports consumption expenditure is still in an initial stage with an overall low level,and sports consumption holds a subordinate position in university students’ living consumption.Generally speaking,their sports consumption structure mainly focuses on sports commodities,and many students do not take an active part in sports activities,and lack a whole and overall understanding of sports.Because of post-90s students’ group characteristics,most of students show distinct convergence psychology,and a small number of students seek distinction and novelty to show,express and boast about them in the process of consumption.更多还原