【摘要】 近年来微博的发展势头极其强劲,不但成为了社交网站的新宠,给人们的日常生活带来了巨大影响,而且还作为一种新型的传播工具,参与到了各种体育赛事中,给体育迷们带来新的赛事体验。从微博的传播模式和传播特点等方面入手,并以南非世界杯和广州亚运会为例,探析在微博时代体育赛事的新特点。更多还原

【Abstract】 Recently the microblog has become a favorite way of social communication which has brought about great influence to people’s daily life and it also has become a new way of publicity which has been used in the sports events news reports.The paper discusses the publicity ways and features of microblog and analyses the new characteristics of the sports events in the microblog era,taking the World Cup in South America and the Guangzhou Asian Games as examples.更多还原