【摘要】 从国内数字出版业呈现出一些新的特点及其一些发展中的问题入手,介绍新闻出版总署提出的数字复合出版工程,这是我国出版产业的重组、整合、调整的新战略。这其中中文内容唯一标识符(CCId)是在整个数字复合出版整个流程中的关键因素,论文从经营模式、内部管理模式、盈利模式等方面讨论CCID对国内数字出版具有重要影响,最后从出版源头、在线支付中的版权转移、规模化与多元化经营、专家审稿与读者在线评论、内容加工颗粒度变小而带来的新的利润模式等角度为数字出版产业调整提供一些策略。更多还原

【Abstract】 This paper starts from the point of some new features and some development problems on the domestic digital publishing industry.Then introduces the digital composite publishing project submitted by General Administration of Press and Publication of the People’s Republic of China.The authors think that Chinese Content Identifier(CCId) is a key factor in the whole digital-composite-publishing process,and discuss the important impact of CCID on Chinese digital publishing process model,including business model,management model and profit model.And finally,from perspectives of the publishing source,online payment of copyright transfer,scale and diversification,expert reviewers and readers online comments,content segmentation,proposes the profit model to provide some strategies for the digital publishing trades adjustment.更多还原