【摘要】 目的了解医院品牌效应的构成因素以及因子间的关系。方法通过文献归纳法、德尔菲法、直线相关分析,对品牌效应的构成因子进行分析。结果医院品牌效应的初步构成模型由技术、服务、规模、价格、形象、公共关系6个维度构成,其中技术和服务权重居前,因子中的规模和公共关系、服务和形象之间存在直线相关。结论医院在进行品牌创建时,要以技术和服务为重点开展工作,同时根据不同的定位人群,针对性地对这些品牌效应的构成因子着重建设和管理。更多还原

【Abstract】 To investigate the composition of brand effect and its influencing factors for large public general hospitals.Methods The composition of the brand effect and related factors of large public general hospitals were studied by literature review,Delphi method and linear correlation analysis. Results The preliminary model of hospital brand effect was composed by technology,services,scale, price,image and public relations;the technology and service were weighted in the top,the scale had linear correlation with public relations,service and image.Conclusion To create the hospital brand, technology and service should be put in priority,and other factors should also be considered accordingly.更多还原