【摘要】 快递业是生产企业、流通企业、消费者相互联系的重要环节,具有广泛的社会影响力,需要承担相应的企业社会责任进行快递企业的品牌建设。本文试剖析国内快递业承担社会责任存在的问题,并借鉴国际知名快递品牌的经验,从提升企业社会责任的角度来分析快递业的品牌建设策略。更多还原

【Abstract】 The express industry plays an important role in associating consumers with production companies as well as distribution companies,with a wide range of social influence,so it is extremely necessary for the related enterprises in this realm to undertake some relevant social responsibilities in order to speed up their brand-building process.Based on the experience of a few internationally well-known brands,this article aims to put forward some useful strategies on brand-building in the line of express delivery from the perspective of augmenting companies responsibilities for the society,through analyzing the existent problems in enterprises socially responsible capacities.更多还原