【摘要】 现代广告不仅承担着传递商品信息的任务,而且发挥着显性意识形态的社会功能。在构建和谐的性别结构中,广告人应在自我审视的基础上,创作更多体现性别平衡观点的广告,在强调广告经济功能的同时,还应把广告纳入社会文化的系统中加以考察,充分认识广告的文化功能及其所担负的文化责任,使之在建构和谐平衡的性别结构中发挥积极的作用。更多还原

【Abstract】 Modern advertisements not only play the role of delivering product information,but also exert functions of dominant ideologies.In the process of constructing a harmonious gender structure,people in this industry should shoulder the responsibility of producing more balanced add to support gender balance.They should pay equal attention to both economic function and cultural function of advertisements,and try to make their contribution in building a harmonious gender structure.更多还原