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南阳旅游客源市场结构特征探讨

Study on characters of tourist market structure

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【作者】 刘长运薛宝琪刘晓琴

【Author】 LIU Chang-yun1,XUE Bao-qi1,LIU Xiao-qin2(1.School of Environment Science & Tourism,Nanyang Normal University,Nanyang 473061,China;2.Fengle Middle School in Kaixian,Kaixian 405400,China)

【机构】 南阳师范学院环境科学与旅游学院重庆市开县丰乐中学

【摘要】 利用调查及相关统计数据,对南阳旅游客源市场的空间、时间特征及游客特征进行了分析,得出结论为:(1)南阳接待的境外游客在空间上相对分散,市场较为稳定;国内游客主要来自经济发达地区或邻近地区,市场稳定性较差.(2)景区(点)客源淡旺季明显,城市客源相对稳定,国内、国外两个市场总体上都呈快速上升趋势.(3)游客以中、青年为主;男性高于女性,以企业人员、公务员和教师为主;月收入多在500~2000元之间.

【Abstract】 This paper utilizes data from survey and some statistical data to analyze the characters of tourist market structure in time and space and the characters of visitors.And it is concluded that,the source of inbound tourists is relatively dispersed in space and the number of visitors is relatively stable,and domestic tourists mainly comes from developed areas in economy or adjacent areas and the number of visitors is less stable;the number of visitors in spots is significantly different between low season and high season,the number of visitors in city is relatively stable and the number of visitors from domestic and foreign markets keeps rapidly rising trend in general;more of the visitors are middle-aged and young people,male visitors are more than female ones,more of the visitors are business people,civil servants and teachers,and more of the visitors are between 500$ and 2000$ in monthly income.

【关键词】 旅游业客源市场市场结构南阳
【Key words】 tourismtourist marketthe structure of marketNanyang city
  • 【文献出处】 南阳师范学院学报 ,Journal of Nanyang Normal University , 编辑部邮箱 ,2011年03期
  • 【分类号】F592.7
  • 【被引频次】2
  • 【下载频次】201
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