【摘要】 我国目前有三种不同节事旅游的运作模式:政府主导、联合承办、联动开发模式;政府引导、社会参与、市场运作模式;市场引导、企业主体、商业运作模式。而市场化运作是国内激烈的节事旅游活动竞争的唯一出路,市场化是产业发展的必然要求,市场化是节事旅游活动品牌化的保障,市场化是节事旅游活动组织过程合理化的需要。以东山关帝文化节为例,东山关帝文化节存在以下问题:关公文化主题不突出,持续性不强;"官办"模式,投入产出效率不高;"贵宾化"倾向,民众参与的积极性不高;缺乏完善的评估体系。针对以上问题采取的对策是:坚持经济与文化一体化;引入竞办机制,完善产业链;建立规范的节事评估体系;活动内容应大众化、艺术化,突出主题。更多还原

【Abstract】 China currently has three different kinds of festival tourism mode of operation: government leading,the joint undertaking,the linkage development model;government guidance,social participation,the mode of operation of the market;to guide the market,enterprises,business model.While the market is fierce Festival and events tourism competition only outlet,commercializing is the inevitable requirement of the development of the industry,the market is the festival and events tourism brand protection,market is the festival and events tourism organization rationalization process needs.In the Dongshan Culture Festival as an example,the Cultural Festival is put in the following problem: Guan Gong culture theme is not outstanding,persistence is not strong;" official" mode,the input-output efficiency is not high;" VIP " tendency,people to participate in the enthusiasm is not high;the lack of perfect evaluation system.In view of the above problems,the countermeasure is: adhere to the integration of economy and culture;introducing the contest runs mechanism,improve the industrial chain;establish a standard event evaluation system;activities should be popular,artistic,prominent theme.更多还原