【摘要】 基于产业链理论中产品关联的视角,首先从茶青生产、茶叶加工、茶叶销售、茶叶品牌建设等方面建构了茶叶企业产业链产品关联模型;然后提出并分析了茶叶企业核心能力构成的5个要素——技术能力要素、生产能力要素、销售能力要素、财务能力要素和整合能力要素;最后,从能力要素出发提出提升茶叶企业核心能力的对策与建议。更多还原

【Abstract】 Tea is not only the traditional and unique industry of China,but also an important part of China’s agricultural industry.This article,based on the perspective of associated products in industrial chain theory,has constructed a product-association model about tea production,processing,sales,brands and other aspects;Meanwhile,5 kinds of core abilities for tea industry are put forward in this article as well,which are technical ability,production ability,marketing ability,financial ability and conformity ability.Finally,countermeasures and the suggestions for promoting the core abilities of tea industry are formed on the basis of the above factors.更多还原