【摘要】 通过历史文献,运用心理学、体育人文社会学等相关学科知识,对新中国60周年以来体育标语的载体形式、风格及功能进行论析。认为:体育标语带有时代的烙印,是体育文化传播的表征,它在发挥其独特的宣传、导向、激励作用的同时,更以其不断变化的内容和载体形式,反映了不同时代的体育精神,折射出我国体育文化的发展变迁。建议:加强对体育标语发布主体的宣传教育;加强立法监督与执法力度;加强主办单位对体育看台观众的宣传指导和监督管理,营造健康、文明的赛场氛围。更多还原

【Abstract】 Through the historical documents,we use psychology,sports cultural sociology and other related knowledge,to analyze the carrier form,style and function of sports slogans over the past 60 years on China.Sports slogans are stamped with the brands of era and they are the surface features during sports culture spreads.The functions of sports slogans are advocacy function,mobilization of stimulants functions,orientation functions.They represent sports spirit of different era and development and transition of sports culture with their ever-changing content and carriers.We suggest that,in order to solve the problems in sports slogans,we have to enhance the propaganda and education for the sports slogans publishers,the government promulgates administrative regulations on sports slogans,strengthen legislative oversight and law enforcement,and strengthen the organizers’ publicity guidance and supervision management on the sports stands audience.更多还原