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基于系统动力学的动漫产业链增值效应研究

Research on the value-added effect of animation industry chain based on system dynamics

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【作者】 马汉武孙计奎

【Author】 MA Han-wu1,2,SUN Ji-kui1 (1.School of Business Administration,Jiangsu University,Zhenjiang 212013,China; 2.Institute of Systems Engineering,Southeast University,Nanjing 210096,China)

【机构】 江苏大学工商管理学院东南大学系统工程研究所

【摘要】 在分析当前中国动漫产业链结构及其运作机制的基础上,论述了产业链内部增值系统的动态复杂结构,探索性地构建了动漫产业链增值效应的系统动力学模型,并进行了仿真分析,模型较准确地反映了各因素的相互关系及产业链增值趋势,模拟结果表明动漫产业链的增值系统总是首先经历一个低增长期,待受众数量趋于稳定后才会呈现明显的大幅度增值趋势,为我国动漫产业的发展提供了一定的理论参考。

【Abstract】 Based on the analysis of the current structure and operational mechanism of China’s animation industry chain,this paper discusseds the dynamic complex structure in the value-added system of the internal industry chain.The System Dynamic model for the value-added effect of animation industry chain is constructed,which can accurately reflect the relationship between various factors and value-added trends of the industry chain.The simulation result showed that the value-added system of animation industry chain firstly experiences a low-growth period,and will present a substantial value-added trend until the number of the audience is stable,which provides a theoretical reference for the development of China’s animation industry.

  • 【文献出处】 科技与管理 ,Science-Technology and Management , 编辑部邮箱 ,2011年04期
  • 【分类号】F719
  • 【被引频次】7
  • 【下载频次】365
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