【摘要】 为适应经济全球化、科技国际化和教育国际化的发展趋势,国内一些高校已开始了双语教学的尝试与实践。本文从培养"营销+外语"的复合型人才的角度出发,对市场营销学课程实施双语教学的必要性进行了分析,并对市场营销学课程实施双语教学面临的困难提出了相应的对策。更多还原

【Abstract】 To adapt to the challenges of economic globalization, scientific and technological internationalization and educational internationalization,some domestic universities have started the attempt and practice of bilingual teaching.In the perspective of cultivating the type of "marketing + language" compound talents, the necessity of marketing bilingual teaching is analyzed, and corresponding countermeasures is presented according to the difficulties of implementing the marketing bilingual teaching.更多还原